Business ethics Competitive strategy for the management of the social responsibility of organizations in peacetime, myth or reality? Ética empresarial Estrategia competitiva para la gestión de la responsabilidad social de las organizaciones en tiempos de paz, ¿mito o realidad?

Abstract

The practice and study of ethics and social responsibility are fields of knowledge with further references in the history of mankind, several centuries before our era, Egyptian, Hebrew, Mesopotamian, Chinese, Indian, Greek and many more, as part of their religious dogmas, established provisions to regulate human acts from the plane of morality, which teaches to distinguish between good and evil, a similar hegemony is today and it is time that still do not fully understand the phenomenon, simply because the mechanisms of learning are unknown in the field of knowledge of the ethical / moral, that has little to do with memory and reasoning, but with the individual and collective consciousness and confined in the field of culture, takes a high dose of relativism, there is a perception that ethics is a subject that blurs the boundaries between crime and sin, the first, an act punishable by civil law; the second by the moral laws regarding business ethics, a culture must learn to acquire wealth while respecting the rights of others, within the framework of economic development, contravenes imperatives of dogmatic behavior, as regards Max Weber in one of his masterpieces, but business ethics should not only be restricted to the famous Hebrew / Roman dichotomy of God and Caesar ", their sphere of influence now extends to reach a high level of responsibility of individuals and the community in times of real peace.