Identification of strategies developed in the health tourism sector in Cali, Colombia during the years 2015 to 2019 Identificación de estrategias desarrolladas en el sector del turismo en salud en Cali, Colombia durante los años 2015 a 2019

Abstract

The identification of successfully implemented strategies in the health tourism sector in Santiago de Cali is crucial for understanding the strategic approach among the various stakeholders. This analysis not only reveals successful patterns and areas for improvement but also provides the opportunity to develop future strategies that are more effective and sustainable. Among the highlighted strategies is the successful Clinical Excellence Cluster, driven by the Chamber of Commerce of Santiago de Cali, which has played a crucial role in promoting and strengthening this sector. This innovative approach has involved 456 companies, demonstrating the effectiveness of establishing enduring and valuable relationships with stakeholders. This article not only provides a deep understanding of the strategies employed in health tourism in Santiago de Cali, emphasizing the Clinical Excellence Cluster as a successful and key strategy for improving strategic relationships but also presents an opportunity for companies interested in managing their inclusion in this successful cluster. The main target nationalities, such as the United States, Canada, and Europe, are identified, providing valuable information to tailor strategies and meet the specific needs of international patients in terms of quality, price, and attractive tourist sites.