DESARROLLO DE UN SISTEMA DE INFORMACIÓN PARA LA COMERCIALIZACIÓN DE CUPONES DE ALTA SEGMENTACIÓN EN FACTURAS DE SERVICIOS PÚBLICOS DESARROLLO DE UN SISTEMA DE INFORMACIÓN PARA LA COMERCIALIZACIÓN DE CUPONES DE ALTA SEGMENTACIÓN EN FACTURAS DE SERVICIOS PÚBLICOS

Abstract

This document shows the result of the system engineering degree project “development of an information system for the commercialization of highly
segmented coupons in utility bills” in response to
the needs of the companies Carvajal SA, Gases de
Occidente and Atinna SA, who carries out advertising strategies in cities such as Bogotá and Cali
that promote the growth of companies through
customer loyalty campaigns. Together these three
companies think up a new campaign based on a
web application which will revolutionize the way
of viewing advertising through the strategies to
implement and guarantee enough interactivity,
adaptability and usability to increase the levels of
satisfaction of its users when interacting with the
system, ensuring that advertising is better received and takes effect. The role of the authors was
to guarantee through a formal process of software development that follows the stages of analysis,
design, development, verification and deployment
that the implemented application would comply
with the guidelines required for the success of the
project.