LA COMUNICACIÓN Y LA SALUD PÚBLICA EN LA MODERNIDAD: UNA REFLEXIÓN DESDE LAS TEORÍAS Y UNA REALIDAD COLOMBIANA LA COMUNICACIÓN Y LA SALUD PÚBLICA EN LA MODERNIDAD: UNA REFLEXIÓN DESDE LAS TEORÍAS Y UNA REALIDAD COLOMBIANA

Abstract

Habitually the communication interventions that
are used by public health are addressed to overall
community and these are trying to influence an
individual and collective habits change to better
health conditions. However, would be interesting
to know through a critical analysis, some theoretical funds from communication embedded in
these interventions. In this critical reflection it’s
pertinent to add some paradigmatic traits in relation within public health. We will aboard both the
themes mentioned before and add a communication case that was used in Colombia in last decade,
with this short theoretical path, we’ll develop an
analysis aimed to understand the scope, strategies,
communication used models, troubles and successes. This analysis starts from a literature review
based on books and scientific articles, all of them
bounded on a study material worked in the framework of our health public postgraduate.